Nikau Kai
SKILLS
Founder, Creative Direction, Art Direction, Design, Video Editing, Animation, Production, Implementation
A modern surf lifestyle brand rooted in family, culture, and coastal connection.
Nikau Kai was born from a desire to create more than just a surf shop—it’s a deeply personal brand inspired by family, built for community, and designed to resonate with a new generation of watermen and women. From the name itself—a fusion of Polynesian and Māori roots meaning palm and ocean—to a bold, minimalist identity system, Nikau Kai strikes a balance between authenticity and refinement. We shaped every touchpoint: from a thoughtfully crafted retail space rich in wood and warmth, to an apparel line that blends retro soul with modern style, to a digital presence that carries the in-store energy online. The result is a cohesive, experience-driven brand that’s become a trusted name in the South Bay surf scene—and a lifestyle that speaks to those who live for the sea.
